Use as a bathtime body wash or gently smooth over your baby's body after bathing. Suitable for the whole family as a everyday moisturising cream. Purity & Elizabeth Anne's Essentials is a mild and gentle range of products that leaves our baby's hair and skin soft, smooth, cuddly and smelling like a baby should. Specially developed with love and care, you can be assured that Purity a& Elizabeth Anne's provides only the best, gentel and effective products for you and your baby. This lightly fragranced Special Baby Shampoo has been carefully formulated to gently cleanse and moisturise sensitive skin and hair. It is Ophthalmologist tested and won't burn your baby's eyes.