Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.

Sedgwick's Old Brown Sherry was launched in 1916 making it South Africa's first and original old brown sherry and has gained cult status amongst many South Africans across race, age and income. Sedgwick's Old Brown Sherry is a sherry made in the Spanish Oloroso style to give it a sweeter taste and nutty brown colour.