How Eet-Sum-Mor got its name: The rich buttery Eet-Sum-Mor got its name in 1940 from the original Bakersman who, after tasting it, exclaimed "I really want to just some more and more!" And the name stuck, because who can resist grabbing another mouthful of this deliciously rich and creamy shortbread biscuit...again and again and again!

Jam and cream in a biscuit dream

How Lemon Creams got it s name: The original Bakersman was a jolly, upbeat fellow. The saying "if life gives you lemons, make lemonade" might well have been his motto. One day, the Bakersman found that his chief assistant baker had filled the fruit bowl in his boss's office with homegrown lemons. The Bakersman knew exactly what to do with this kind but sour offering. Since that day, Red Label Lemon Creams have been a favourite in everyone's cookie jar. The best thing about them is the tangy, sweet filling in the middle. Open them up and scrape the lemony bit off with your teeth and fingers, then dip the rest of the biscuit in your tea! Delicious!