Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.

Urbock is a traditional dark beer know as "bock" beer.  Urbock is brewed to perfection and distinguished by its rich Munich barley malt giving it a rich malty flavour.  Urbock is only brewed once per year and is therefore only available in May of each year in limited quantity.

Flying Fish Beer is a refreshing drink made with malted barley and hops with a twist of real zesty lemon fruit juice