Cider is an alcoholic beverage made from the fermented juice of apples. Although cider can be made from any variety of apple, certain cultivars are preferred in some regions, and these may be known as cider apples. One of the two main types of cider produced and distributed in South Africa by Distell group Limited, Hunters Gold was first introduced in South Africa in 1988 as an alternative to beer.

Cider is an alcoholic beverage made from the fermented juice of apples. Although cider can be made from any variety of apple, certain cultivars are preferred in some regions, and these may be known as cider apples. One of the two main types of cider produced and distributed in South Africa by Distell group Limited, Hunters Dry was first introduced in South Africa in 1988 as an alternative to beer.

Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.