As a line extension of Castle Lager, Castle Lite was launched in January 1994 as a new premium offering. With 25% less kilojoules than Castle Lager, it targeted consumers who were looking for a lighter, healthier drinking option.
Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.
Urbock is a traditional dark beer know as "bock" beer. Urbock is brewed to perfection and distinguished by its rich Munich barley malt giving it a rich malty flavour. Urbock is only brewed once per year and is therefore only available in May of each year in limited quantity.
In the mid 1970's, international trends and local market conditions were calling for a brand of beer with Germanic heritage. SAB responded with the launch of Hansa Pilsener in November 1975. As a completely new beer style in South Africa, Hansa had the special attributes of being light, drinkable, refreshing and thirst quencing.