As a line extension of Castle Lager, Castle Lite was launched in January 1994 as a new premium offering. With 25% less kilojoules than Castle Lager, it targeted consumers who were looking for a lighter, healthier drinking option.
A premium, natural beer brewed according to the German Purity Law of 1516, using only the finest imported ingredients certified to contain no genetically modified organisms. This beer is mild in bitterness with a distinctive hops flavour, delivering an exquisite taste profile.
Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.