As a line extension of Castle Lager, Castle Lite was launched in January 1994 as a new premium offering. With 25% less kilojoules than Castle Lager, it targeted consumers who were looking for a lighter, healthier drinking option.
Windhoek Light is a refreshing crisp natural light lager carefully brewed the Reinheitsgebot way using natural ingredients only: malted barley, hops and water. Low in alcohol and kilojoules without compromising on taste, it containts no preservatives or artificial ingredients and is the ideal beer for the health conscious beer lover. Light golden in colour and offering sessionable control, Windhoek Light is a healthier choice in beer.
Amstel Brewery (Amstelbrouwerij) is a Dutch Brewery founded on June 11, 1870 on the Mauritskade in Amsterdam, The Netherlands and named after the Amstel River, the waters of which also served for refrigeration. It was taken over by Heineken international in 1968, and the brewing plant closed down in 1982 with production moving to the main Heineken plant at Zoeterwoude. On March 12, 2007 Heineken N.V announced that it has taken an in-principle decision to construct a new brewery in South Africa where Amstel Lager will be marketed, sold and distributed in South Africa by the Cape Town-based Brandhouse Beverages (Pty) Ltd, a joint venture between Heineken, Diageo and Namibia Breweries.
Carling Black Label was launched in South Africa in 1966 as "America's Lusty, Lively Beer". Its communication focused on masculinity, strong will, character and on a determined work ethic. The Carling drinker is a man's man, he does a tough job and at the end of the day takes the reward of his choosing - Carling Black Label. The fact that the brand has continued to succeed bears testimony to its ability to stay in close touch with the changing needs of its consumers, and to evolve to mirror them.
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